{"id":4072,"date":"2023-01-17T06:41:25","date_gmt":"2023-01-17T06:41:25","guid":{"rendered":"https:\/\/prizebondlucky.net\/blog\/?p=4072"},"modified":"2023-01-17T06:41:25","modified_gmt":"2023-01-17T06:41:25","slug":"jerry-lorenzo-sold-bieber-concert-tees-using-religion","status":"publish","type":"post","link":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/","title":{"rendered":"Jerry Lorenzo sold Bieber concert tees using religion"},"content":{"rendered":"

Jerry Lorenzo sold Bieber concert tees using religion<\/strong><\/h1>\n

 <\/p>\n

Jerry Lorenzo sold Bieber concert tees using religion Toward the end of May 2009.\u00a0 Aline snaked from Mercer Street to Sixth Avenue at the VFiles store on Mercer Street. A curious intersection of hysterical Justin Bieber fans and apathetically cool streetwear acolytes. What is the cause? People were able to purchase Purpose\u00a0 at the pop-up store outside of a venue for the first time. The collection, which included tees, sweatshirts, and Essential\u00a0 hoodie<\/a>\u00a0<\/strong>sprinkled with Bible references, was inspired equally by designers like Vetements and Raf Simons. Fear of God\u2019s label owner, Jerry Lorenzo, who helped design the merch, is the man behind its seemingly disparate appeal.<\/a><\/p>\n

God\u2019s Fear is literally<\/h1>\n

God\u2019s Fear is literally translated as\u00a0Fear of God. \u201cMy household was centred around Christ as a child,\u201d says Lorenzo. Lorenzo\u2019s faith was recently galvanized, but it was entwined with everything he did. Despite believing in God, he admits he was not always a devout worshipper.\u00a0 As Lorenzo refocused his life and his faith, his Fear of God label began to take shape. Lorenzo\u2019s clothing line was founded in 2013 and is heavily influenced by the limited secular references he grew up with. Figures like the Breakfast Club\u2019s John Bender, Nirvana\u2019s Kurt Cobain, and NBA bad boy Allen Iverson left a lasting impression on his mind.<\/a><\/p>\n

 <\/p>\n

time finding my place, and in doing so<\/h1>\n

difficult time finding my place, and in doing so, I began throwing parties. Since I didn\u2019t want to tarnish the Manuel name, I used my middle name, Jerry Lorenzo.\u201dAs Lorenzo refocused his life and his faith, his Fear of God label began to take shape. Lorenzo\u2019s clothing line was founded in 2013 and is heavily influenced by the limited secular references he grew up with. Figures like the Breakfast Club\u2019s John Bender, Nirvana\u2019s Kurt Cobain, and NBA bad boy Allen Iverson left a lasting impression on his mind.<\/p>\n

Those trends are manifest in timeless pieces such as red-plaid flannels with side zips layering over waffle-knit thermal shirts,\u00a0brown fear of god essentials hoodie, and oversize bomber jackets with ruched sleeves. Often they use vintage materials, like repurposed military sleeping bags, along with high-end fabrics from Japan and Italy. They are also very expensive \u2013 from $150 for a Japanese cotton T-shirt with dropped shoulders to $1,095 for an oversize nylon bomber jacket lined with silk.<\/p>\n

Lorenzo describes<\/h1>\n

 <\/p>\n

Lorenzo describes them as garments based on solutions, the kind that anyone can wear without having to think about it too much. Every layer complements the layer beneath it in this type of dressing. As well, it describes the current fashion trend that appears casual, yet is highly expensive.Lorenzo releases his collections on his own schedule, unlike most traditional fashion brands. (His followers are aware of each collection release.) In a video set to Chris Tomlin\u2019s \u201cHow Great Is Our God,\u201d Lorenzo describes the label, \u201cFourth Collection,\u201d as \u201cGod\u2019s brand.\u201d He doesn\u2019t mean to suggest it is Christian clothing, rather it is meant to take the focus off of him. Lorenzo is fueled by humility similar to that of Russell Wilson, who attributes touchdowns to God.<\/p>\n

Lorenzo, no matter how devout he is, is quick to dismiss the notion that his clothes are a direct expression of his faith, or that his clothes serve as a way to convert non-believers. As a result, he says he\u2019s creating something that he\u2019d love to see more of in the mainstream. \u201cThis is not a Christian brand,\u201d he confirms. This is a brand that represents things he likes. One of those things is God.<\/p>\n

The fear of God<\/h1>\n

In spite of its stark contrast to traditional Christian values, Lorenzo\u2019s street culture does not fear recontextualizing its imagery. Skate magazine Thrasher sells merchandise featuring Jesus fish and Satanic pentagrams. Supreme.eme recently sold religious pamphlets-themed t-shirts. Virgil Abloh often references classic Caravaggio paintings in his Off-White and Givenchy collections.Perhaps authenticity is the keyword here.<\/p>\n

self-awareness.<\/h1>\n

 <\/p>\n

self-awareness. There are clear narratives and language that define these brands, and it is this that fosters their particular connection to consumers. In spite of its stark contrast to traditional Christian values, Lorenzo\u2019s street culture does not fear recontextualizing its imagery. Skate magazine Thrasher sells merchandise featuring Jesus fish and Satanic pentagrams. Supreme.eme recently sold religious pamphlets-themed t-shirts. Virgil Abloh often references classic Caravaggio paintings in his Off-White and Givenchy collections.<\/p>\n

Perhaps authenticity<\/h1>\n

Perhaps authenticity is the keyword here. There are clear narratives and language that define these brands.A and it is this that fosters their particular connection to consumers. Interestingly enough. Fear of God is the only one who thinks it\u2019s okay to be both a believer in God and a believer in taste. Perhaps authenticity is the keyword here.<\/p>\n

Lorenzo does<\/h3>\n

 <\/p>\n

Lorenzo does not view himself as a \u201cdesigner\u201d in the conventional sense. He\u2019s more of a cultural sampler than a movie or music critic, like the references he mines for inspiration. inspiration.\u00a0 He fits within the paradigm of cult labels like St\u00fcssy and Supreme, which reinterpreted skate, punk, and reggaEssentials shirt <\/a><\/strong>e graphics for their graphic backbones.<\/p>\n

Metallica is a great band to him. and if anyone wants to poke holes in that, I\u2019m sorry \u2013 I think they\u2019re dope.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Jerry Lorenzo sold Bieber concert tees using religion   Jerry Lorenzo sold Bieber concert…<\/p>\n","protected":false},"author":2,"featured_media":4073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[568,569],"class_list":["post-4072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-essentials-hoodie","tag-essentials-jacket"],"yoast_head":"\nJerry Lorenzo sold<\/title>\n<meta name=\"description\" content=\"Jerry Lorenzo sold Bieber concert tees using religion Toward the end of May 2009, a line snaked from Mercer Street to Sixth Avenue at the.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jerry Lorenzo sold Bieber concert tees using religion\" \/>\n<meta property=\"og:description\" content=\"Jerry Lorenzo sold Bieber concert tees using religion Toward the end of May 2009, a line snaked from Mercer Street to Sixth Avenue at the.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prizebondlucky\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T06:41:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prizebondlucky.net\/blog\/wp-content\/uploads\/2023\/01\/white-essentials-hoodie-fear-of-god.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haroon Arshad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haroon Arshad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/\"},\"author\":{\"name\":\"Haroon Arshad\",\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/49acffab6743430dbac3954f3ac5ece5\"},\"headline\":\"Jerry Lorenzo sold Bieber concert tees using religion\",\"datePublished\":\"2023-01-17T06:41:25+00:00\",\"dateModified\":\"2023-01-17T06:41:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/\"},\"wordCount\":910,\"publisher\":{\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/383307210514acc09acdd36ef3076e3c\"},\"keywords\":[\"Essentials Hoodie\",\"Essentials Jacket\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/\",\"url\":\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/\",\"name\":\"Jerry Lorenzo sold\",\"isPartOf\":{\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#website\"},\"datePublished\":\"2023-01-17T06:41:25+00:00\",\"dateModified\":\"2023-01-17T06:41:25+00:00\",\"description\":\"Jerry Lorenzo sold Bieber concert tees using religion Toward the end of May 2009, a line snaked from Mercer Street to Sixth Avenue at the.\",\"breadcrumb\":{\"@id\":\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/prizebondlucky.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jerry Lorenzo sold Bieber concert tees using religion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#website\",\"url\":\"https:\/\/prizebondlucky.net\/blog\/\",\"name\":\"\",\"description\":\"All About prize bond in Pakistan\",\"publisher\":{\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/383307210514acc09acdd36ef3076e3c\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prizebondlucky.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/383307210514acc09acdd36ef3076e3c\",\"name\":\"luckygroup\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/prizebondlucky.net\/blog\/wp-content\/uploads\/2022\/12\/ecommerce-3530785_1280.jpg\",\"contentUrl\":\"https:\/\/prizebondlucky.net\/blog\/wp-content\/uploads\/2022\/12\/ecommerce-3530785_1280.jpg\",\"width\":1280,\"height\":814,\"caption\":\"luckygroup\"},\"logo\":{\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/image\/\"},\"sameAs\":[\"http:\/\/prizebondlucky.net\/blog\",\"https:\/\/www.facebook.com\/prizebondlucky\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/49acffab6743430dbac3954f3ac5ece5\",\"name\":\"Haroon Arshad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f3d4275ec7b5a933344eed68997374a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f3d4275ec7b5a933344eed68997374a8?s=96&d=mm&r=g\",\"caption\":\"Haroon Arshad\"},\"sameAs\":[\"https:\/\/prizebondlucky.net\/\"],\"url\":\"https:\/\/prizebondlucky.net\/blog\/author\/prizebondlucky\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jerry Lorenzo sold","description":"Jerry Lorenzo sold Bieber concert tees using religion Toward the end of May 2009, a line snaked from Mercer Street to Sixth Avenue at the.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/","og_locale":"en_US","og_type":"article","og_title":"Jerry Lorenzo sold Bieber concert tees using religion","og_description":"Jerry Lorenzo sold Bieber concert tees using religion Toward the end of May 2009, a line snaked from Mercer Street to Sixth Avenue at the.","og_url":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/","article_publisher":"https:\/\/www.facebook.com\/prizebondlucky","article_published_time":"2023-01-17T06:41:25+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/prizebondlucky.net\/blog\/wp-content\/uploads\/2023\/01\/white-essentials-hoodie-fear-of-god.jpg","type":"image\/jpeg"}],"author":"Haroon Arshad","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Haroon Arshad","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/#article","isPartOf":{"@id":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/"},"author":{"name":"Haroon Arshad","@id":"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/49acffab6743430dbac3954f3ac5ece5"},"headline":"Jerry Lorenzo sold Bieber concert tees using religion","datePublished":"2023-01-17T06:41:25+00:00","dateModified":"2023-01-17T06:41:25+00:00","mainEntityOfPage":{"@id":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/"},"wordCount":910,"publisher":{"@id":"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/383307210514acc09acdd36ef3076e3c"},"keywords":["Essentials Hoodie","Essentials Jacket"],"articleSection":["Fashion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/","url":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/","name":"Jerry Lorenzo sold","isPartOf":{"@id":"https:\/\/prizebondlucky.net\/blog\/#website"},"datePublished":"2023-01-17T06:41:25+00:00","dateModified":"2023-01-17T06:41:25+00:00","description":"Jerry Lorenzo sold Bieber concert tees using religion Toward the end of May 2009, a line snaked from Mercer Street to Sixth Avenue at the.","breadcrumb":{"@id":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/prizebondlucky.net\/blog\/jerry-lorenzo-sold-bieber-concert-tees-using-religion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prizebondlucky.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Jerry Lorenzo sold Bieber concert tees using religion"}]},{"@type":"WebSite","@id":"https:\/\/prizebondlucky.net\/blog\/#website","url":"https:\/\/prizebondlucky.net\/blog\/","name":"","description":"All About prize bond in Pakistan","publisher":{"@id":"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/383307210514acc09acdd36ef3076e3c"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prizebondlucky.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/383307210514acc09acdd36ef3076e3c","name":"luckygroup","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/prizebondlucky.net\/blog\/wp-content\/uploads\/2022\/12\/ecommerce-3530785_1280.jpg","contentUrl":"https:\/\/prizebondlucky.net\/blog\/wp-content\/uploads\/2022\/12\/ecommerce-3530785_1280.jpg","width":1280,"height":814,"caption":"luckygroup"},"logo":{"@id":"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/image\/"},"sameAs":["http:\/\/prizebondlucky.net\/blog","https:\/\/www.facebook.com\/prizebondlucky"]},{"@type":"Person","@id":"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/49acffab6743430dbac3954f3ac5ece5","name":"Haroon Arshad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prizebondlucky.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f3d4275ec7b5a933344eed68997374a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3d4275ec7b5a933344eed68997374a8?s=96&d=mm&r=g","caption":"Haroon Arshad"},"sameAs":["https:\/\/prizebondlucky.net\/"],"url":"https:\/\/prizebondlucky.net\/blog\/author\/prizebondlucky\/"}]}},"_links":{"self":[{"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/posts\/4072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/comments?post=4072"}],"version-history":[{"count":2,"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/posts\/4072\/revisions"}],"predecessor-version":[{"id":4075,"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/posts\/4072\/revisions\/4075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/media\/4073"}],"wp:attachment":[{"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/media?parent=4072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/categories?post=4072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prizebondlucky.net\/blog\/wp-json\/wp\/v2\/tags?post=4072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}